Lucky Dog Clothing
what i did
I designed a Lucky Dog Clothing website concept that allows customers to actually see items that are in store, purchase items online, and schedule appointments for trading and selling.
Lucky Dog Clothing is a popular vintage clothing store based in Seattle, Washington, that curates premium streetwear and designer fashion.
To better understand what users/customers needed, I asked participants about their experiences with:
— online shopping
— thrifting/trading/selling clothes
— shopping with Lucky Dog
— thrifting/buying used online in general
When thrifting online, customers want full transparency on an item's condition. For Lucky Dog customers who can't make it in-store, they want to be able to see what items are in stock.
"they said it'd be an hour wait; it ended up being 2… it's not worth it sometimes…"
"before I thrift something, I want to see all the damages… I don't want to be surprised…"
"if I don't check their instagram page, I won't know what new items they have in the store…"
I also looked at non-competitor sites to view how they handle their product pages and appointment booking systems.
Other thrift stores have e-commerce features integrated into their websites, as well helpful imagery, and fosters a sense of community.
— busy school & work schedule makes it difficult to shop in person
— tried buying used clothing online before, wasn't able to get a good look at the item before purchasing
— doesn't see what new items are in store unless he checks instagram
— wants to maintain his rotating wardrobe
— shop more conveniently and sustainably
— wants to know more about the item before actually purchasing
Jason needs a way to confidently thrift online because due to his busy schedule, he is unable to shop in person, and many used clothing platforms lack information on the condition of items.
— doesn't know how long to expect when waiting for his turn to sell
— having to bring unsold items back and forth
— efficiently sell and trade his clothes with Lucky Dog Clothing
— bring the items he needs, and exchange them for a fair price
Carter needs a more efficient process of selling & trading with thrift stores because the current process takes significantly longer than expected, with no guarantee that his items will be accepted.