what i did
Ticketmaster has a monopoly on the ticketing corporation now, more than ever after its merger with LiveNation. My team and I designed a ticketing app comprised of local venue partners & networks, working together to promote events, sell tickets, and connect the local music community.
Lively is a mobile ticketing platform that curates a unique experience for users through building connections within the local music scene and advocating for transparency.
jamie — ux designer
danny — ux designer
We conducted 11 interviews asking participants about their experiences with attending/buying tickets for local events, other ticketing platforms, organizing events, and/or interacting with promoters.
event goers & ticket buyers
— want to know exact costs, not estimates
— clarity/transparency on what 'service fees' are
— easily see updates on their favorite artists, & any events that are happening in the area
artists & event organizers
— be able to contact local venues, artists, & other organizers directly
— more information about the venue
— see updates on other local artists, events, & venues
Many of the platforms we analyzed were feature rich — they just didn't include a lot of the features our users were looking for.
We analyzed smaller local platforms including Fever and Brown Paper Tickets. Larger platforms we looked at included Eventbrite, Stubhub, and AXS.
Most if not all, excluded features such as the ability to contact venues and organizers, as well as being able to manage personal favorites lists.
There are the people who buy tickets and attend concerts, and the people who sell tickets and put on the show. We crafted 2 personas to represent these main user types.