// responsibilities  ux researcher & ux/ui designer

// timeline  2.5 weeks        // format  web, mobile
// project goals

Lucky Dog Clothing is a popular vintage clothing store based in Seattle, Washington, that curates premium streetwear and designer fashion. 

For this project, my goal was to redesign the Lucky Dog Clothing website to allow customers to:

- Easily purchase items online: The website does not handle any e-commerce transactions, so customers can only make purchases in-store. 

- Schedule appointments:
Customers currently have to call or message via Instagram to book times for buying/selling/trading appointments.

- Show new in-store items:
Lucky Dog relies on Instagram stories to showcase new and upcoming products. However, this restricts visibility for customers who are not active on the platform, and the story vanishes after 24 hours.
//  the current website

When viewed on desktop, the website pages appear narrow, but for mobile, fills the entire screen.
There is no functionality aside from displaying text and links to the store's Instagram profiles. 
Although they offer buying, selling, and trading services, there is no option to schedule appointments.
// user research
In order to gain insight into the Lucky Dog customer experience, I conducted extensive research including interviews and analysis of competitors. I was able to find participants who have shopped at Lucky Dog and/or at other thrift stores. Simultaneously, I looked into other thrift stores and the way they handle e-commerce. 
// interviews

To get a better idea of what current users/customers needed, I asked participants about their experiences with:

- online shopping
- shopping with Lucky Dog 
- thrifting/trading/selling clothes
- thrifting online in general. 
// competitive & comparative analysis
I analyzed the websites of various thrift stores such as Goodwill, Crossroads, and Drip Tea Market to evaluate how they function and handle their services.
I also checked out other non-direct competitors like Uniqlo and Nordstrom.

I found that other thrift stores had e-commerce features integrated into their websites, as well as other features that foster a sense of community. Some had elaborate product pages and intuitive appointment booking systems.
// personas + problem statements​​​​​​​

After synthesizing the information from user research, I developed two personas: Jason and Carter. Both are ideal customers of Lucky Dog Clothing with unique wants and needs.
Jason needs a way to confidently thrift online because many used clothing platforms lack transparency, & due to his busy schedule, he is unable to shop in person. 
Carter needs a more efficient process of selling & trading with thrift stores because the current process takes significantly longer than expected, with no guarantee that his items will be accepted.
//  inspiration

I went online to find inspiration, looking for designs that would reflect the aesthetic of Lucky Dog Clothing while clearly displaying a large amount of information. 
//  sketches

After gathering inspiration from other e-commerce site designs, I started sketching. I needed homepages for each location (Greenwood & University Ave), product pages, appointment booking pages, as well as checkout pages and confirmations. 
//  wireframing

From these ideation sketches, I started creating wireframes. I wanted to make sure that the sizing of elements as well as the way they're arranged, visually came together as a real app/website. I made changes to some sizing and spacing of sections. 
//  high-fidelity

The second phase of this project (about 4 days) was to transform the wireframes into high-fidelity mockups. I recreated the homepage, location page, product page, appointment booking, as well as the shopping bag, minus the prototyping/interactions. 
//  figma prototype